Why You Should Create Your Own Mobile App

Mobile applications are more than just marketing tools, and their uses go far beyond marketing gimmicks. It is crucial for businesses to consider the cost of developing applications to ensure long-term profitability, not only by providing them with competitive advantages, but by increasing customer loyalty, both existing and prospective.

Additionally, custom apps are effective in converting prospects into leads by retaining clients. This is the main reason why developing custom mobile applications is an attractive option for businesses that are growing.

If you are trying to leverage the power of mobile app development in Melbourne, then here you can learn how modern technologies can help businesses stand out with their products or services.

Apps are Designed to Speed Up Mobile Data

People today are very demanding on the speed with which their gadgets’ screens load websites and online stores due to the fast pace of life. Research from Kissmetrics shows that 46% of smartphone users leave a page if it doesn’t open within the first 10 seconds. Therefore, online stores must be fast enough to be able to build a strong base of regular customers.

A mobile application has a significant advantage over a website in this regard. As mobile applications for online stores do not require Internet access in order to provide users with basic functions such as product comparisons or price checking, they utilize the entire performance of the device. For any part of their content to be updated, sites need constant access to the Internet.

Even so, this does not mean that speed does not matter for mobile applications. If it takes too long for the application to download, most users uninstall it from their devices. Aside from speed, applications have the following advantages over sites:

Having access to the native functions of the smartphone (camcorder, GPS navigation, voice recognition);

Content personalization (integration with social networks); Interactivity (integration with social networks);

Visitors To Mobile Apps Become Customers And Sales Increase

Mobile applications increase sales and project revenue in the e-Commerce and m-Commerce segments, according to Forbes:

• Three to four times as long as customers spend in mobile apps as they do on desktops;
• The amount of money spent on mobile apps is twice that of mobile websites;
• Application conversion rates are higher than those of mobile sites;
• Mobile apps have an average order value that is 140% higher than mobile sites and 130% higher than desktops;

The shopping cart abandonment rate in applications is only 20%, while in mobile versions of the site – 97%, and in desktop versions – 68%.

Users are compelled to purchase applications since their functionality allows them to pay for orders in one click. On top of that, the enhanced functionality of mobile applications allows online stores to control user interaction better than websites and receive more detailed analytics. Business owners can use these benefits to personalize their content more accurately, resulting in more advanced recommendation systems that help them increase conversion rates.

 Customers Are More Loyal To Mobile Apps

The ability to create brand loyalty is one of the main advantages of mobile applications. According to Adobe, 67% of online shoppers who use mobile devices to make purchases prefer apps offered by their favorite companies and brands.

As a result, mobile solutions strengthen the relationship between online retailers and their customers. You might wonder how you can encourage people to download and install your app. To install your application, all you have to do is provide users with limited-time offers or discounts that encourage them to do so.

The User Interface Of Mobile Applications Is Better

When you don’t need to constantly connect to the Internet, you increase the usability of the applications*. Application designers can now load animations and high-resolution images much faster, resulting in a sleek, modern, and vibrant application design for businesses and startups.

Additionally, the application architecture allows developers to create exclusive and useful features with intuitive navigation. Another advantage that an iOS or Android app has is its ability to implement gamification. It creates a higher level of interactivity and interaction with the user, making it a trend in software development.