How the “Blonde Bomber” Markets Herself
An Australian female boxer named Ebanie Bridges became a figure that people have a lot of opinions about. She is also known as the “Blonde Bomber” because of her exceptional ability inside the ring, and she’s also known for her flashy fight week weigh-ins. Her outfits in the ring would give off skimpy vibes, and people have debated about the role of sexuality in women’s boxing. So, whether you like her or not, she knows how to get the attention of everyone.
In this article, we’re going to talk about how she was able to promote herself and what her impact has been on women’s boxing.
Early Life
She was born on September 22, 1986, and grew up in the Toongabbie suburb of Greater Western Sydney. She’s also the youngest of three children. She has a twin as well, and she’s younger than her twin by six minutes and the only girl in the family.
When she turned five, her parents introduced Karate to her, which she completed until she was thirteen years old. Later on, she trained for kickboxing and Muay Thai at secondary school. She got into competitive bodybuilding, and she competed for eight years.
Building her platform
Before Ebanie became a boxer, she was qualified to be a registered nurse. But, because of her passion for fitness and her desire for self-improvement, she pursued boxing. She documented her training and fights at the start of her career and would share them on social media. Because of that, she was able to build a following or a community of people impressed by her dedication and fighting spirit.
Her online presence wasn’t only about showing off her skills; she refined a personality that people liked, showed a little bit about her life, showed her love for fashion, and showed her playful sense of humor, which the fans resonated with. It created a connection that transformed the boxing ring.
Her weigh-in outfits
Because of her now-famous weigh-in outfit, she challenged expectations but, at the same time, gained significant media attention. The critics think that because of the way she dresses up, they don’t see her for her athletic achievements. People are saying that it’s sexualizing women’s boxing for cheap views.
Ebanie remains unbothered and stated that she’s comfortable in her skin and that how she dresses for the weigh-ins shouldn’t overlook her skills. However, because of how the public takes interest in her weigh-ins, it attracts new fans who are potentially intrigued by her and who want to watch a good fight.
Sex sells or self-beliefs?
Many people see that her methods are somewhat of a gimmick, while others see them as a form of empowerment. She defies stereotypes, proving that femininity and fighting can coexist. She uses her sexuality as an advantage, which is not uncommon in combat sports because personality often plays a big role in self-promotion.
If you look at Conor McGregor or Floyd Mayweather, their flashy personalities and trash-talking antics have expanded their careers. The question for Ebanie now is: will the people perceive it the same way or differently if she does the same?
A Skilled Fighter with a Message
Ebanie is a formidable fighter in the ring, with a strong record, and has a reputation for exciting fights. Her passion for boxing can be seen through her dedication to her training, and her knockout power is something people should be cautious about.
Furthermore, she uses her platform to advocate for the causes she believes in. She supports mental health awareness and LGBTQ+ rights and is vocal about them. She shows that her persona goes beyond the weigh-in scales.
Her Impact on Women’s Boxing
Because Ebanie promoted herself in women’s boxing, it gained a lot of discussion from people. Even though it gives a spotlight to the sport, some people believe that female fighters need to rely on their looks rather than their skills. However, others have debated that her success has paved the way for more females with a diverse range of personalities in women’s boxing. This challenges the idea that female fighters need to fit a specific image.
We don’t know if her approach to promoting herself will inspire other fighters or if it will remain exclusive to her personality. Additionally, she gave people topics to talk about, like the presentation of female boxers, which the sport will benefit from for a long time.
A Marketing Genius or a Double-Edged Sword
Ebanie Bridges is a complicated public figure, a skilled boxer, a slick marketer, and a woman who isn’t afraid to challenge expectations. Whether you love her or not, you can’t deny the fact that she created a space for herself in the boxing industry. Whatever she’s doing to make people talk about her, it’s going to be a long conversation.
Also, you can check out Lord Ping’s opinion about her.
