Despite the emergence of digital marketing, businesses still rely on flyer distribution for efficient and cost-effective promotion strategies. Investing in a flyers distribution service remains one of the most reliable ways to let your target market know about your brand and remind customers about ongoing events and special offers.
While flyer distribution continues to be an effective marketing method, you need to find a creative and competent way to hand out your printed promotional materials to your target audience.
You also need to ensure that your flyers will reach your ideal audience to achieve your business goals. Here are crucial facts that you need to keep in mind when distributing flyers to maximize their effectiveness.
Efficient Flyer Printing
Before looking for a reliable service provider to distribute your flyers, you need to understand the basics about printing flyers to ensure that you have the right materials to hand over to your audience. Planning the right design, print resolution, paper stock, and flyer size are necessary to encourage people to look at your marketing material.
Ideally, the resolution for your flyers and other marketing documents must be approximately 300 dots per inch (dpi). Anything less will make the design of the flyer look pixelated.
Meanwhile, those with higher resolution will only give you a bigger file size without significantly changing the printed material. It will also help if you present a CMYK color model for printing accuracy.
Number of Flyers to Distribute
The number of flyers you want your flyers distribution service to distribute depends on what your company can afford. It also depends on the size of your target audience. You may ask your distribution service for more information about their distribution coverage to understand their network and reach.
Reports claimed that the average response rate for flyer advertising is between 2-3%. So for every 1,000 printed materials you hand out, you may expect to get at least 20 to 30 people inquiring about your product or visiting your store.
So if you want to get at least 200 people to respond to the message presented in your flyer, you will need to print around 10,000 flyers and ask your distribution team to hand them out to your target audience during your specific campaign period to get your desired results.
Understanding Response Rate
There is no existing industry standard regarding the flyer response rate. Therefore, the success of your campaign relies mostly on the design and efficiency of your flyer.
However, there are several factors that you may consider to help your flyers get the highest response rate possible. These factors include:
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- Well-researched targeting
- Strong and convincing offers
- Attractive and eye-popping designs
- Effective headline
- Compelling call-to-action
You also need a clear and moving advertising copy to create the best flyers. Your words should be more than just catchy slogans and witty phrases. It must persuade users to invest in your services so you can achieve your marketing goals.
Most importantly, knowing where to distribute your flyers is crucial to your marketing plan. Even the best-designed flyers will be pointless if they don’t reach your target audience. Therefore, you must ensure that your distribution team can guarantee that your flyers reach your intended audience.
If they use data and analytics to identify a target audience for you, it is even more beneficial to your marketing strategy, as you won’t have to spend time and resources identifying it in the first place.
Concentrating on the area where your target market resides would make it easier to reach out to your leads and convert them to become your customers.