5 Effective Ways To Generate Leads On Social Media
Using social media may help you build consumer trust, keep them engaged, and increase traffic to your website. About 75% of individuals utilize social media when they are ready to buy.
In contrast, staying abreast of current trends, offering relevant material, interacting with your audience, and optimizing advertising may distract from the main objective: making sales and generating leads.
Being inundated with comments or having your posts shared and liked by many people helps to increase brand recognition. You can’t rely only on gaining new customers and customers into your sales funnel on strong social media analytics alone.
For targeted social media marketing to generate leads and boost sales, you need a coordinated lead generation and social media plan. Here’s a post where I’ll show you how.
5 Ways to Generate Leads on Social Media
1. Host a Contest or Giveaway
A great approach to engaging and amusing your social media followers is holding a contest or a giveaway. Because over 3 billion people are using social media worldwide, you don’t have to be concerned about having enough contestants.
Freebies are appealing to people, particularly when they come from companies they like. If you meet the needs of your target audience, they are more likely to enter your contest and tell their friends and family about it.
Giving away something in exchange for contact information is an efficient method to generate leads because it gives consumers a compelling reason to take action.
You have the option of asking consumers for the information you need to advance them through the sales funnel. You may also ask users to tag others in their posts or follow your account to improve your social media conversions and engagement.
It’s possible to keep track of your progress to see whether you’re getting closer to your campaign’s objectives. Before beginning your contest, make sure your objectives are specific and quantifiable. It will increase the number of people interested in your next offer.
2. Leverage Social Media Video Marketing
One of the newest trends adopted by companies is social media video marketing. According to a recent survey by the Web Marketing Video Council, 60% of businesses are now utilizing video on social networks.
It is a term used to describe video material produced and shared on social networking platforms. It’s possible that these updates may be made in the form of articles, profile videos, or comments on social media postings.
If you want to develop your company’s brand, make a few short videos that you can post and re-share on different types of social media networks. You can leverage online advanced video creation tools to create branded videos that increase your brand’s reach and visibility.
3. Automate Lead Generation Using Chatbots
Chatbots and instant messaging are popular and effective marketing tools nowadays. Using chatbots, companies can interact with their prospects even better than they do with people while saving a significant amount of money.
If you want to thrive in today’s omnichannel environment, you can’t just ask consumers to contact you. As a substitute, you must go to where they are already.
About 13% of the global population uses Facebook Messenger each month. The need to make purchases without leaving the app is critical as a result.
4. Leverage Social Listening Techniques
What if I told you that 92% of businesses said they had made investments in artificial intelligence and machine learning technologies in the previous year? There are several new A.I. technologies on the horizon, with social listening being one of them.
Meaningful discussions will be able to take place now that before would have been impossible thanks to this new tool.
More than 90% of consumers say they interact with brands and businesses through social media. Nevertheless, just 8% of those surveyed are on board with receiving superior customer service.
Social media users want a response the same day they ask a question. Therefore listening to your customers on social media is essential for providing excellent customer service.
However, social listening has applications that go well beyond customer service and reputation management.
5. Conduct Live Streaming Events
Live streaming has exploded in popularity on social media during the past ten years. Before, companies couldn’t communicate with a worldwide customer base in real-time. In contrast to traditional video, live video allows businesses to interact with their consumers in real-time, get feedback, and create new leads.
The majority of business-to-business (around 39% of those polled) believe that social selling frees up more time to focus on actually selling. Social selling is the practice of identifying, analyzing, and nurturing potential customers through social media.
In addition, using live video as a sales tool on social media sites makes sense. It is simpler to guide your audience in the correct direction when using live video to generate leads. You may direct them to a variety of locations, including landing pages, blog articles, and even product sites.
Live broadcasting also makes it simpler to have a one-on-one conversation with viewers. Instead of waiting hours or days to reply, you may answer queries as they come in. Educating customers about the brand and its principles helps them decide whether or not to purchase from you.
Conclusion
Marketers that have trouble generating high-quality leads should rethink their approach to social selling. Using social media to generate and gather leads is only successful if you know how to keep your following interested.
Users on social media are looking for companies that will respond quickly, provide something of value, and establish a relationship of trust with them.
You can build a lead generation plan that turns people into paying customers by using content marketing, live video, and gated content. Do you plan on using social media to cultivate new business opportunities for yourself?
