Generating unique content ideas for social media is always a challenge. It can seem like everything has already been done. Don’t stress though, there’s always something you can do, even if you are rehashing the old. Just make sure you put a unique spin on it.
1. Jump on Trends
Trends are trends for a reason. There’s no rule that says you have to constantly invent something new.
The best thing about this is that new trends are being circulated everyday. So, there’s always a wealth of options at your fingertips.
Film yourself or your team reacting and/or trying to do an activity from a trending video.
This is a great way to boost engagement as you know people are interested in the content and the hashtags have already been created and circulated for you.
2. Introduce Your Team
Videos introducing your team members are a great way for your clients to get to know who they’re going to be working with.
Introduction videos can be as quirky as you like. They can include showing off their outfits of the day, showcasing roles in the office or even just messing around. Just remember to make it entertaining. Social media is massively about fun and giving boredom the boot.
3. A Day In The Office
All work environments are unique. Showcase all the things that make your office special.
Include everything! Office shenanigans, work lunches, fun days. Anything that makes you laugh or smile is sure to have the same effect on your followers.
4. Give Tips
Everyone’s an expert at something. This is especially true when you’re running a business. So showcase this.
Provide some quick tips and how-to guides for your audience. If you can teach something in a one minute TikTok or Instagram Reel, then just imagine what you can teach with more time.
Think of it as the free trial before committing to the paid subscription.
5. Showcase your Successes
Evidence is one of the most important aspects of any form of research. This is exactly what potential clients are looking for when searching for a new business or service. Make their job easy.
Showcase your best work and include testimonials. And don’t forget to make it interesting. Add music!
6. Do a Q&A
There is always a list a mile long of frequently asked questions that no one wants to read through. Make answering questions fun.
Film videos of team members answering questions about your business. You can make the videos as informative or fun as you want.
They can be one-on-one with the camera, a skit or a step-by-step tutorial. There’s so many options as the questions and answers are endless.
Remember, always have a camera at the ready, you never know when the perfect content opportunity might strike.
So, let your mind go wild. Have fun!